01 — About

A new-generation textile studio, built on old-fashioned knowledge.

We Sustain was founded in 2020 by Daniel Pinto — and built, from day one, by people who have spent their careers making product the right way.

The story

The studio grew out of three decades inside one of the world's leading technical garment companies — most of them spent leading it. That meant living the full reality of textile production: the engineering, the sourcing, the certifications, the relationships, and the quiet discipline that separates good product from product that merely sells.

We Sustain exists to put that knowledge directly in the hands of brands. No layers, no account managers, no jargon — just experienced people who know how cloth behaves, who to call, and how to get something made properly in Europe.

We are deliberately small, and intend to stay that way. Our value is judgement, not scale.

What we believe

Three convictions that shape every brief.

01

Proximity is quality

Making things close to where decisions are taken means fewer surprises, faster iteration and accountability you can actually visit.

02

Responsibility is craft

Sustainability isn't a claim to bolt on. It's a series of better decisions — about fibre, supplier, quantity and waste — made one at a time.

03

Partnership over transaction

We work with a small number of brands, deeply. The relationship is the product as much as the garment is.

Vale do Ave · Northern Portugal
The place

Rooted in Vale do Ave.

Northern Portugal is one of the most complete textile ecosystems in Europe — spinning, knitting, weaving, dyeing, finishing and making, often within a few kilometres of one another.

Working from Vilarinho das Cambas, near Famalicão, we have that entire supply chain on our doorstep. It lets us keep production local, transparent and short — and to stand in the room when it matters.

By the numbers
30
years of hands-on textile experience behind the studio
2020
the year We Sustain was founded
<10km
to most of our spinning, knitting and finishing partners
C.L.A.S.S.
partner of the international ecohub for responsible materials
The team
Mafalda Mota Pinto, CEO of We Sustain
Mafalda Mota Pinto
Managing Director · We Sustain

Thirty years at the centre of the industry. Then the decision to do it differently.

Mafalda Mota Pinto spent three decades at the helm of one of Europe's most respected technical garment manufacturers — building and running a major production operation from the heart of Portugal's northern textile cluster. Thirty years of seasons, suppliers and standards.

Then she stepped back — a deliberate pause that led to a different kind of clarity about what work should feel like and what it should be for.

When We Sustain's founder, Daniel Pinto, asked her to join as Managing Director, the answer was straightforward. She arrived with the one thing a young atelier needs most: a lifetime of earned relationships, technical judgement and supplier knowledge that simply can't be built quickly.

The work has always been the same. The conditions are just finally right.

Tell us what you're making.

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